That Feeling When Something You've Been Working on Comes to Fruition - Uncover Ostomy
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That Feeling When Something You’ve Been Working on Comes to Fruition

I’ve had a bit of a crazy last few months trying to figure out my life in multiple facets, one of them being my career path. While my path is in no means figured out, I have found myself in a situation that, at the moment, I am extremely happy to be in.

Like, over the moon happy.

As of the end of this past November, I have been acting as the Brand and Marketing Manager for a Toronto based internet startup called HOVR.IT – a company bringing window shopping online.

Using image recognition technology, HOVR.IT bridges the gap between online discovery and online purchase by allowing you to click images of clothing, bags, and shoes, and more and shows you where you buy that item or items like it, online. Ever been on Pinterest, seen a dress you love, but it doesn’t come with a link for the store to buy it? HOVR.IT is that solution.

Over the past few weeks, I’ve been working closely with the team, as well as 2 amazing designers to come up with a new brand, a new logo, a new website, and an entirely new social presence. We spent time looking over multiple designs, humming and hawing over colours and shapes, changing wording here and there, and ultimately deciding on what HOVR.IT could be to our users.

I can’t tell you how exciting it is to see something you’ve been working on come to life. To know that the time spent sending emails, approving things, having meetings upon meetings and so and so on can actually result in something to be seen, played with, and shared is almost too good to be true. I haven’t had the feeling of actually accomplishing something like this since… well, since Uncover Ostomy!

A little while ago I realized that the startup space was exactly where I wanted to be. I am so glad I chose to this career path as it has, and continues to give me real chances to prove my worth in the world. As I learned very early on, it’s one thing to work for a large company and spend time going through the motions to rise through the ranks. You complete tasks given to you by your bosses and hope that, by not messing them up, you can climb a rung higher on the career ladder.

The startup space is completely different because it allows you to earn build your career solely on your mind and determination. You are able to accomplish things not because of your time spent in the industry, but because there is no age bias overshadowing your skills. At only 23 years-old, my ideas and efforts are actually being put to use – something I know I wouldn’t be able to do in a large company.

It is extremely risky to work for a startup as a company that exists one day may not exist as a company the next. You are constantly working in the hopes that your ideas, time, and passion actually result in something great.

Right now, I believe that HOVR.IT is something great.

It is great because it has allowed me to use my skills to create something tangible. Something real. Something I really wouldn’t be able to do anywhere else.

I also believe HOVR.IT is great because it’s just really freakin’ cool.

Feel free to try it out at HOVR.IT and check us out on Facebook, Twitter, Linkedin, Pinterest, and Instagram!


Have you felt this way about something you’ve worked on? Whether it be work related or personal? Charity wise? Please share!

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Jessica Grossman
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